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DBTA.com: The Bandwidth Paradox—How Pokémon GO Pushes Connectivity Boundaries and Data Center Demands

By Jeff Klaus

One hundred-fifty million people use Snapchat every day. Moreover, the playing field for mobile apps is much broader than MapQuest or Pokémon GO, the free-to-play, location-based augmented reality game for iOS and Android devices, which became so wildly popular this summer that there were reports of it causing some players to walk blindly off a cliff and others into traffic. To adequately manage this unprecedented level of capacity, data centers need to up their compute, storage, and memory capabilities. 

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